The Simplicity Challenge

I am appalled at the quality of the winning entry at the Philips Simplicity Challenge....broadcast by CNBC last Saturday and Sunday. It appears that either Indians, that is those who participated in this competition, are content with less than ordinary or the competition has not attracted real talent. The guy from NSD talked about some plastics attachment to syringes, explained that that would keep away fear from children about to be injected, and that there was a great market....all bullshit....and I cannot imagine that such a guy gets Rs.1500000 as prize money....I think (and stongly believe too) slowly substance is substituted by sound...people believe that having such shows of mediocrity can bring them the past glory, without really doing something pathbreaking at the operations level. A company known for its innovations could have said that none of the entries deserved a prize. Is this really a good trend ? I keep my fingures crossed; but I am quite upset....is this the quality you get out of 8000 entries !!!!!